紀錄

Stan got up 7 o’clock this morning and took a taxi to a five stars hotel in NingBo city. I arrived there around 8:30 and found a place to enjoy my breakfast firstly. Per my experience, this meeting shall be finished within 1 hour as they have tight schedule in China and tehy even do not want to spend time to visit us. I do not have to prepare too much in advance. Ha ha ha..

Then I went to the lobby around 9:15 and I saw an old guy sat there. He is very familiar to me so that I came to him and talked to him.

Stan: Sir, did we meet before?

XXX: No, we don’t.

Stan: All right!! But do you come from Xxxxx?

XXX: Yes, I do.

Stan: Sir, I think we had met 2 years ago in HK electronic fair. I am Stan. nice to see you again and I am here to meet with you. 

XXX: Oh so nice to see you again.

Then he introduced me to their director. After 20 minutes of sales talking which I am good in this, the director said that he wants to see our factory.

I am thinking in my mind: What do you say? I beg you pardon. You want to see my factory. The number of our staffs in production line shall be less than your employees in your office as this brand is quite famous for a century. Am I talking TOO OVER?  

Finally, they left our factory around twelve o’clock and this is absolutely a good meeting. If they place order to me, then I do not need to find new customers this year. God, please bless me.

前陣新聞報導麥當勞推出拿鐵大舉侵入咖啡市場每杯約兩美元的咖啡市場反應頗好!!

然後7-Eleven藉著通路優勢推出約1.5美金的咖啡 加上第二件打折的活動 銷路也不錯

加上原有的85度C也是以低於2塊美金的價錢在市場上行銷 看起來星巴克的好日子並不多~~

所以這陣子有關星巴克的報導 大多以裁員關店業績下滑為主 另外有一則消息則是很令人吃驚

星巴克預計開始銷售名為Starbucks Via的即溶咖啡 3pcs一包售價為US$2.95; 12pcs一包售價為 US$9.9

星巴克公司還強調 過去一段時間的市場証明 人們很難分辨星巴克門是供應的咖啡和即將上市的速溶產品之間的分別

他們擁有同樣的口味與品質 但這次星巴克位消費者提供了更實惠的選擇

聽了我覺得很感動 外國的月亮沒有比較圓 如果照Satrbucks的說法 即溶的咖啡跟原來現做的咖啡口感一樣

顯然所吸引的客戶會是原來到門市買咖啡的顧客 原來可以賣3~4美金的咖啡 營業額變成不到1美金

因此即溶咖啡賣越好 業績衰退越多!!

如果即溶咖啡的口感跟市售的即溶咖啡差不多 目前即溶咖啡市價約US$0.1即可買到

那顯然Starbucks到時會有很多的庫存 可以拿來做贈品 哈哈哈~~

不知道他們高層有沒想過 為什麼單價賣那麼高的咖啡卻沒有辦法讓公司賺到錢咧?? 這才是原因吧!!